Identifying key decision makers,understanding the means by which decision making data is collected,and utilizing the Internet for promotional features as well as data distribution are three important elements in _______________________.

Question

Quizplus · Accepted Answer

The given elements are important in designing B2B communications for global markets, as it involves identifying decision makers, collecting decision making data, and utilizing the internet for promotional and data distribution purposes. Option A is incorrect as standardizing a global brand strategy involves other factors, such as brand positioning, messaging, and visual identity. Option B is incorrect as selecting a global brand strategy is a broader decision-making process than just these three elements. Option C is incorrect as it is specific to developing communications for master brands and may not necessarily include B2B communications.

Identifying Key Decision Makers,understanding the Means by Which Decision Making