Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n)_______________ distribution strategy,and a _____________ financial investment.

Question

Quizplus · Accepted Answer

The goal of high market penetration, and the nature of the product, indicate that selective distribution would be an inappropriate strategy for this product.

Beechwood Gums Has Identified a High Market Penetration as One