Lauren Ashford,a producer and marketer of home furnishings,authorized Peachtree Mills to produce and market a line of sheets under the Lauren Ashford name; they receive a percent of the sales revenue in exchange.This arrangement is an example of _________________.

Question

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This arrangement is an example of brand licensing, where a company authorizes another company to produce and market products under its brand name in exchange for a portion of the sales revenue.

Lauren Ashford,a Producer and Marketer of Home Furnishings,authorized Peachtree Mills