The idea that foreign entrants will employ the strategy needing the least product adaptation is called similitude.

Name: The idea that foreign entrants will employ the strategy needing the least product adaptation is called similitude.
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Similitude refers to the strategy in which foreign entrants choose a market where their current product requires the least amount of adaptation or modification to meet the needs of the local consumers.

The Idea That Foreign Entrants Will Employ the Strategy Needing