The Boston Consulting Group matrix is more appropriate for selecting countries for market entry.

Name: The Boston Consulting Group matrix is more appropriate for selecting countries for market entry.
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Question

Quizplus · Accepted Answer

The BCG matrix uses a factor of market share, which is not applicable for firms just entering a market. In addition, market growth, the second BCG factor, is only one indicator of a country's attractiveness. Therefore it is the GE matrix that is considered more pertinent.

The Boston Consulting Group Matrix Is More Appropriate for Selecting