The selection of one or a relatively few countries with the objective of intensive market penetration is known as a ________________ strategy.

Question

Quizplus · Accepted Answer

The term "concentration strategy" refers to a focus on a single market or a few markets with the aim of achieving intensive growth and penetration within those specific markets. This involves dedicating all resources towards understanding and meeting the needs of customers within the chosen markets. Hence, option A is the most appropriate choice.

The Selection of One or a Relatively Few Countries with the Objective