Market and social research activities commonly use the information they have gathered for commercial purposes.

Question

Quizplus · Accepted Answer

ESOMAR, the global trade organization for the market and opinion research industry, distinguishes market and social research activities from other forms of marketing, such as advertising or selling, by emphasizing that market researchers do not use or disseminate the personal information gathered about research participants for commercial purposes.

Market and Social Research Activities Commonly Use the Information They