UPS implemented global marketing research in order to improve its sales revenues in China.Its research centered upon _______________________.
A) secondary research that searched the firm's database of Chinese customers to identify those that ship to the United States
B) industrial research designed to identify appropriate locations for new UPS distribution facilities in China
C) consumer research designed to assist UPS customers in expanding their China trade
D) commercial account research that asked the question, "How do you use UPS in your daily business operations?"
Correct Answer:
Verified
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