Qualitative research is not typically used to assist in making business-to-business decisions.

Name: Qualitative research is not typically used to assist in making business-to-business decisions.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Your text provides an example of a large IT firm that wanted to know how the needs of the smaller affiliates differed from those of its larger companies. In-depth interviews with almost 500 CEOs, CFOs and other IT executives were conducted internally to provide the information needed.

Qualitative Research Is Not Typically Used to Assist in Making