Elissa is developing an international marketing research study to identify consumers in South Africa who would be most likely to purchase her American firm's new toothpaste.Her information needs are straightforward,yet she is struggling with the design of the research process.She cannot ascertain with complete confidence the identity of her respondents,and is having difficulties in translating her questions,even though English is one of the official languages of the country.She's also unsure if all her potential respondents will be able to access her survey.Elissa is planning to implement her survey in a(n)______________ format.

Question

Quizplus · Accepted Answer

This research method would give Elissa confirmation of her respondents' identities. As the interviews are personal, access would not be an issue.

Elissa Is Developing an International Marketing Research Study to Identify