Irina's company produces consumer advertisements for auto companies like Hyundai.When Hyundai hires Irina's firm to create a series of ad campaigns based on their proprietary new marketing strategy,she is asked to sign a non-disclosure agreement.Hyundai is attempting to protect its ____________.

Question

Quizplus · Accepted Answer

A trade name is an official, legal designation of a firm, and as such, would be public knowledge and not a subject for non-disclosure.

Irina's Company Produces Consumer Advertisements for Auto Companies Like Hyundai