Irina's company produces consumer advertisements for auto companies like Hyundai.When Hyundai hires Irina's firm to create a series of ad campaigns based on their proprietary new marketing strategy,she is asked to sign a non-disclosure agreement.Hyundai is attempting to protect its ____________.
A) trade names
B) trade secrets
C) design patents
D) trademarks
Correct Answer:
Verified
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