National character is a helpful tool in explaining aggregate consumer behavior.

Question

Quizplus · Accepted Answer

National character, which includes cultural and societal norms, values, and beliefs, can play a significant role in shaping consumer behavior within a country or region. For instance, in some cultures, saving money and avoiding risks may be highly prioritized, leading to conservative spending habits. In contrast, in other cultures, lavish spending and indulgence may be more acceptable, leading to higher levels of spending. Therefore, understanding national character can be beneficial in predicting and explaining aggregate consumer behavior.

National Character Is a Helpful Tool in Explaining Aggregate Consumer