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Rosen,Schroeder,and Puriton Suggest That One Means of Reducing High-Tech Product

Question 4

Multiple Choice

Rosen,Schroeder,and Puriton suggest that one means of reducing high-tech product introduction failures is to _____________________________________.


A) accelerate introduction by eliminating time-consuming consumer research
B) exploit a large, undifferentiated market
C) exploit innovators and early adopters
D) take maximum advantage of a 'first-mover' position

Correct Answer:

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