In a global marketing system,there is a growing spatial dispersion of activities that comprise a value chain.
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Q19: Attaining worldwide coordination,rationalization,and integration of all marketing
Q20: An overall decline in worldwide population growth
Q21: Cross-subsidization is applicable when firms can benefit
Q22: All of these are considered external drivers
Q23: The difference between the total value (the
Q25: The ability to look into the future;
Q26: Dell's famous "build-to-order" model that facilitated its
Q27: The Booz Allen Hamilton consulting firm found
Q28: All of these elements are considered internal
Q29: A Nescafe commercial airing in Chile would
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