Unilever's new-concept center is situated in downtown Shanghai, China, attracting hundreds of eager volunteers to test the firm's latest product innovations on-site while Unilever researchers monitor consumer reactions. In this example, Unilever is trying to reap the benefits of
A) location economies.
B) economies of scope.
C) learning races.
D) network effects.

Question

Quizplus · Accepted Answer

In this example, Unilever is trying to reap the benefits of location economies, which are benefits from locating value chain activities in the world's optimal geographies for a specific activity, wherever that may be.

Unilever's New-Concept Center Is Situated in Downtown Shanghai, China, Attracting