A firm is said to be pursuing a polycentric innovation strategy when
A) its research facility is situated in the headquarters and all other business activities are located around the world.
B) it draws from multiple, equally important research facilities located throughout the world.
C) it restricts its innovation to Western economies and production to developing markets.
D) its knowledge flow takes a one-way path-from its headquarters to the subsidiaries.

Question

Quizplus · Accepted Answer

Many multinational enterprises (MNEs) now are replacing the one-way innovation flow from Western economies to developing markets with a polycentric innovation strategy-a strategy in which MNEs now draw on multiple, equally important innovation hubs throughout the world.

A Firm Is Said to Be Pursuing a Polycentric Innovation