McDonald's uses mutton instead of beef in India and offers teriyaki burgers in Japan.Which of the following strategies is the fast food chain pursuing?
A) Multidomestic strategy
B) Focused differentiation strategy
C) Global-standardization strategy
D) International strategy

Question

Quizplus · Accepted Answer

McDonald's is pursuing a multidomestic strategy. Multinational companies pursuing a multidomestic strategy attempt to maximize local responsiveness, hoping that local consumers will perceive them to be domestic companies. This strategy arises out of the combination of high pressure for local responsiveness and low pressure for cost reductions.

McDonald's Uses Mutton Instead of Beef in India and Offers