Garnet Mobiles Inc., a cell phone manufacturing company, has its product development centers located in the U.S.and South Korea.The manufacturing units are located in China and Philippines to benefit from low-labor costs and access to original equipment manufacturers.This allows the company to competitively price its cell phones.Also, the various phone models sold by the company are uniform in all the foreign markets it operates in.In this scenario, which of the following strategies does Garnet Mobiles Inc.most likely pursue?

Question

Quizplus · Accepted Answer

In this scenario, Garnet Mobiles Inc. most likely pursues a global-standardization strategy. Multinational companies following a global-standardization strategy attempt to reap significant economies of scale and location economies by pursuing a global division of labor based on wherever best-of-class capabilities reside at the lowest cost.