Why did the American MTV network cable channel fail when pursuing a global-standardization strategy?
A) Because MTV failed to understand that music videos were a commodity product
B) Because the globalization hypothesis holds true for the music industry
C) Because cultural distance most affects products with high linguistic content
D) Because an international strategy was more suitable for the music industry

Question

Quizplus · Accepted Answer

MTV reasoned that music videos were a commodity product that would attract worldwide audiences. However, cultural distance most affects products with high linguistic content such as TV. Even in a music video channel, audiences have a distinct preference for at least some local content.

Why Did the American MTV Network Cable Channel Fail When