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The Hershey Company,the Largest U

Question 3

Multiple Choice

The Hershey Company,the largest U.S.chocolate manufacturer,decided to enter the Chinese market in 2013 because


A) the U.S. population was growing slowly and becoming more health conscious.
B) its strategic position in the U.S. market was well protected through high entry barriers.
C) this would help the company gain access to large cocoa plantations in China.
D) Hershey's main strategic focus was on product and market diversification and not on the domestic market.

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