A(n)_____ occurs when firms enter into a partnership based on contractual agreements,which results in vertical strategic alliances that connect different parts of the industry value chain.

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The most common type of alliance is a non-equity alliance, which is based on contracts between firms. These contractual agreements are vertical strategic alliances, connecting different parts of the industry value chain.

A(n)_____ Occurs When Firms Enter into a Partnership Based on Contractual