Amiware Inc.,a manufacturer of ceramic cookware,has entered into a contractual agreement with Micoware Inc.The agreement involves vertical strategic alliances connecting different parts of the industry value chain.This arrangement between the two companies best illustrates a(n)

Question

Quizplus · Accepted Answer

This arrangement between the two companies best illustrates a non-equity alliance. Non-equity alliances are partnerships based on contracts between firms. The most frequent forms of non-equity alliances are supply agreements, distribution agreements, and licensing agreements.