True Empire Autos Inc.is an automobile company known for its luxury cars and follows a differentiation strategy.In this scenario,True Empire Autos should ideally compare its strategic position with a(n)

Question

Quizplus · Accepted Answer

True Empire Autos should ideally compare its strategic position with an automobile company that sells high-end, premium cars. A differentiation strategy seeks to create higher value for customers than the value that competitors create, by delivering products or services with unique features while keeping costs at the same or similar levels. The idea is to compare True Empire Autos' strategic position with the next-best differentiator. In this case, it will be an automobile company that sells high-end luxury cars.