Both Myoco Electronics Inc.and Electra Series Inc.have achieved cost parity in the television market.To gain and sustain a competitive advantage against Electra Series, Myoco Electronics should:

Question

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To gain and sustain a competitive advantage against Electra Series, Myoco Electronics should create greater perceived economic value than Electra Series. A company that uses a differentiation strategy can achieve a competitive advantage as long as its economic value created is greater than that of its competitors.