Innovate Electronics Inc.allows its customers to personalize their refrigerators in terms of the dimensions, the panels inside, and the color and design of the outer body.Also, customers can include additional features like in-built radios, extra lights, and cold water dispensers based on their individual requirements.The company successfully manufactures these tailor-made goods at a relatively low unit cost and provides it to the customers at a price almost equal to that of the standard refrigerators sold by other companies.What does this scenario best illustrate?

Question

Quizplus · Accepted Answer

This scenario best illustrates mass customization. Mass customization-manufacture of a large variety of customized products or services at a relatively low unit cost.