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An Integration Strategy Differs from a Low-Cost Strategy in That

Question 62

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An integration strategy differs from a low-cost strategy in that:


A) the intent of an integration strategy is not to be the absolute lowest-cost provider because an integrator must also increase perceived value.
B) the focus of an integrator is on lowering the economic value created, whereas a cost leader focuses on increasing the economic value created.
C) economies of scale are more important to an integrator, while economies of scope are more important to a cost leader.
D) an integrator's research and development focus is on process technologies, and a cost-leader's focus is on product technologies.

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