In the fiscal year 2012, BlackBerry's Cost of goods sold (COGS)/Revenue ratio was higher than that of its competitor, Apple.This implies that BlackBerry needs to work toward:

Name: In the fiscal year 2012, BlackBerry's Cost of goods sold (COGS)/Revenue ratio was higher than that of its competitor, Apple.This implies that BlackBerry needs to work toward:
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When a firm has higher COGS/Revenue ratio than its competitors, it needs to think hard about how to drive down costs, while increasing revenues.

In the Fiscal Year 2012, BlackBerry's Cost of Goods Sold