The top management at BioTrue Pharma Inc.through rigorous testing ensures that the company develops and sells drugs that are free of harmful side-effects.Also, the company ensures that the chemical waste generated in the manufacturing process is kept to a bare minimum and is disposed of according to the regulations of the Environmental Protection Agency.The management assesses its overall performance based on these dimensions.Thus, the managers at Bio True Pharma are applying the _____ approach to measure firm performance.

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In this scenario, the managers at Bio True Pharma are applying the triple-bottom-line approach to measure firm performance. Using a triple-bottom-line approach, managers audit their company's fulfillment of its social and ecological obligations to stakeholders such as employees, customers, suppliers, and communities as conscientiously as they track its financial performance.

The Top Management at BioTrue Pharma Inc