A company is best described as a _____ to an existing company if customers value the existing company's product or service offering more when they are able to combine it with the other company's product or service.
A) competitor
B) shareholder
C) complementor
D) strategic equivalent

Question

Quizplus · Accepted Answer

A company is a complementor to an existing company if customers value the existing company's product or service offering more when they are able to combine it with the other company's product or service.

A Company Is Best Described as a _____ to an Existing