Industry convergence is a process whereby
A) firms within the same industry start to satisfy different customer needs.
B) formerly unrelated industries begin to satisfy the same customer need.
C) excess capacity within an industry is reduced through horizontal mergers.
D) firms within an industry start to target a narrow market segment.

Question

Quizplus · Accepted Answer

Industry convergence is a process whereby formerly unrelated industries begin to satisfy the same customer need. Industry convergence is often brought on by technological advances.

Industry Convergence Is a Process Whereby