Cadia Foods Inc.was the first company to start selling energy drinks in its country-a product that gained popularity among diverse groups.Soon, other companies started to sell their own brands of energy drinks, thereby giving Cadia Foods ample competition.In response, Cadia Foods decided to limit its variety of energy drinks to only two.However, it ensured that these two flavors were free of calories and low in cost.With this innovation, Cadia Foods Inc.consistently outperformed its competitors for ten years.In this scenario, Cadia Foods Inc.has maintained a _____ through its innovative strategy.

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In this scenario, Cadia Foods Inc. maintained a sustainable competitive advantage through its innovative strategy. A firm that is able to outperform its competitors or the industry average over a prolonged period of time has a sustainable competitive advantage.