TakeFlight Airways is a new entrant to the airline industry.While most of its competitors are pursuing a cost-leadership strategy, TakeFlight Airways has decided to execute a differentiation strategy.Which of the following is the most likely implication of this decision?
A) TakeFlight Airways will not gain a competitive advantage in the airline industry.
B) TakeFlight Airways will gain a competitive advantage by reducing its prices.
C) TakeFlight Airways will face low profit potential by pursuing a different strategy.
D) TakeFlight Airways will create value for customers by delivering unique features.

Question

Quizplus · Accepted Answer

The most likely implication of this decision is that TakeFlight Airways will create value for customers by delivering unique features. The cost-leadership strategy focuses on low prices while the differentiation strategy focuses on delivering unique features.

TakeFlight Airways Is a New Entrant to the Airline Industry