Pink Couture Inc.and Pink Blush Inc.are two companies in the apparel industry.While Pink Couture Inc.focuses on providing unique product features and superior customer service, Pink Blush Inc.focuses on low prices and minimal customer service.Both companies have been able to gain a competitive advantage.This is most likely because:

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In this scenario, the two firms have gained a competitive advantage by pursuing distinct strategic positions. Cost-leadership and differentiation are distinct strategic positions. The key to successful strategy is to combine a set of activities to stake out a unique position within an industry.