A nation's companies gain competitive advantage if their domestic customers are
A) nondemanding purchasers.
B) able to obtain products or services in other countries.
C) sophisticated and demanding.
D) willing to spend money on novelties.
E) not willing to accept low-priced products.

Question

Quizplus · Accepted Answer

If a nation's domestic customers are sophisticated and demanding, their businesses will have to constantly innovate and improve their products or services to meet those demands. This can lead to a competitive advantage in the global market as they will have already met the high demands of their domestic customers, making it easier to meet the demands of customers in other countries.

A Nation's Companies Gain Competitive Advantage If Their Domestic Customers