Managers at WKL Entertainment Inc.are deciding on a global strategy.The company is looking to sell its services across nations with substantial differences in consumer preferences and where cost pressures are not too intense.Which strategy should WKL Entertainment Inc.managers pursue?
A) Global standardization
B) Transnational
C) Localization
D) International
E) Multinational

Question

Quizplus · Accepted Answer

Localization strategy involves adapting the products, services, and marketing strategies to local preferences and needs. It is suitable for companies that operate in markets with substantial differences in consumer preferences. Since WKL Entertainment Inc. is looking to sell its services across nations with substantial differences in consumer preferences, it should pursue a localization strategy. This will enable the company to tailor its offerings to meet the specific needs of each market, thereby increasing the chances of success. Additionally, localization strategy helps companies to establish strong relationships with local customers and reduce the risk of failure due to cultural barriers.