Because franchisees essentially own their own businesses,they are less motivated to make the companywide business model work and instead pursue strategies that they feel are appropriate for their unique circumstances.

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This statement is not entirely true. While franchisees do have some autonomy in running their own businesses, they are still bound by the overarching rules and guidelines set by the franchisor to maintain consistency across the brand. Franchisees typically have a strong incentive to make the companywide business model work because their success is greatly tied to the success of the brand as a whole. However, franchisees do have the ability to adapt to local market conditions and customer preferences as long as they are still in line with the overall brand strategy.

Because Franchisees Essentially Own Their Own Businesses,they Are Less Motivated