Firms sometimes pursue a chaining strategy to
A) obtain the advantages of cost leadership.
B) create product diversity.
C) retain current market share.
D) spread overhead costs.
E) establish a number of unrelated business units.

Question

Quizplus · Accepted Answer

A chaining strategy involves creating a network of interconnected operations or outlets to achieve economies of scale and cost advantages, which aligns with the goal of obtaining cost leadership.

Firms Sometimes Pursue a Chaining Strategy to