To compete in the fragmented restaurant industry,Red Lobster Corporation built and now operates hundreds of stores across the United States and Canada.Red Lobster is using which type of strategy?

Question

Quizplus · Accepted Answer

Red Lobster's strategy of building and operating hundreds of stores across the United States and Canada is an example of chaining, which involves the expansion of a company through the opening of new locations. This allows Red Lobster to establish a strong presence in the restaurant industry and compete with other chains and independent restaurants.

To Compete in the Fragmented Restaurant Industry,Red Lobster Corporation Built