Clothing companies Aeropostale and Forever 21 compete for the same group of customers which consists of females aged 18-24.These two companies would be part of different strategic groups because they use different marketing strategies to reach their customers.

Question

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Strategic groups consist of companies within an industry that have similar business models or strategies. If Aeropostale and Forever 21 target the same customer group, they are likely part of the same strategic group, even if their marketing strategies differ.

Clothing Companies Aeropostale and Forever 21 Compete for the Same