Which generic business-level strategy is based on the intent to outperform competitors by doing everything a company can to lower its cost structure?
A) Cost leadership
B) Differentiation
C) Broad differentiation
D) Focused differentiation
E) None of these

Question

Quizplus · Accepted Answer

The generic business-level strategy based on the intent to outperform competitors by doing everything a company can to lower its cost structure is cost leadership. This strategy aims to achieve lower costs than competitors while offering similar or better value to customers.

Which Generic Business-Level Strategy Is Based on the Intent to Outperform