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Lucy's Swimwear Boutique Offers Swimwear That Is Targeted at Affluent

Question 69

Multiple Choice

Lucy's Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive,handmade swimsuits.Which of the following approaches to market segmentation is Lucy's Swimwear Boutique using?


A) No market segmentation
B) Low market segmentation
C) Medium market segmentation
D) High market segmentation
E) Focused market segmentation

Correct Answer:

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