The marketing strategy that a company adopts
A) has little impact on a company's efficiency and cost structure.
B) has an effect on efficiency and cost structure, but the extent of this effect cannot be determined.
C) should not take into account the impact the strategy has on efficiency or cost structure.
D) can have a major impact on efficiency and cost structure.
E) none of these choices

Question

Quizplus · Accepted Answer

The marketing strategy a company adopts can have a significant impact on its efficiency and cost structure. For example, if a company decides to launch an extensive marketing campaign in a new market, it will need to spend more money on advertising, research, and development. This, in turn, will impact the company's cost structure and its efficiency in the long run. Therefore, the correct answer is (D).

The Marketing Strategy That a Company Adopts