Sales of complementors' products tend to
A) increase sales of the industry's product.
B) decrease sales of the industry's product.
C) have no effect on sales of the industry's product.
D) increase sales of substitute products.
E) decrease sales of substitute products.

Question

Quizplus · Accepted Answer

Complementors' products are products that are complementary to the industry's product, meaning that they are products that are used alongside the industry's product. As such, an increase in sales of complementors' products tends to increase sales of the industry's product. This is because the more customers use the complementors' products, the more they are likely to use the industry's product.

Sales of Complementors' Products Tend to