Switching costs may arise when
A) changing from one computer system to another.
B) substitute products are available at a lower unit cost.
C) when there are a large number of interchangeable products.
D) products are commodity-like in nature.
E) all of these.

Question

Quizplus · Accepted Answer

Switching costs occur when a consumer incurs costs (time, money, effort) to switch from one product or service to another, such as changing computer systems.

Switching Costs May Arise When