Philip Morris capitalized on the growing health consciousness trend when it acquired Miller Brewing Company, and then redefined competition in the beer industry with its introduction of low-calorie beer (Miller Lite). This health trend represents a _____force.
A) social
B) political
C) legal
D) technological
E) demographic

Question

Quizplus · Accepted Answer

The trend towards health consciousness is a social force that influenced Philip Morris' decision to acquire Miller Brewing Company and introduce a low-calorie beer.

Philip Morris Capitalized on the Growing Health Consciousness Trend When