In its African operations,Sony Corporation performs most functions at its Japanese headquarters but markets through cooperative relationships with local distributors.In the United States,Sony has decentralized almost all of its tasks to an independent firm that it owns.Based on this information,which strategy is Sony pursuing?
A) Localization
B) Transnational
C) International
D) Global standardization
E) Stuck in the middle

Question

Quizplus · Accepted Answer

Sony is pursuing a transnational strategy by performing most functions at its Japanese headquarters and delegating tasks to independent firms in different regions of the world, depending on the specific needs of each market. This approach allows Sony to take advantage of global efficiencies while adapting to local market conditions.

In Its African Operations,Sony Corporation Performs Most Functions at Its