Leveraging competencies involves taking a distinctive competency developed by a business unit in one industry to create
A) a new business unit in the same industry.
B) a new business unit in a different industry.
C) a new industry.
D) a new market segment.
E) new customers in the same industry.

Question

Quizplus · Accepted Answer

Leveraging competencies involves applying a distinctive competency developed by a business unit in one industry to a new business unit in a different industry. This allows the company to gain a competitive advantage over its competitors in the new industry by using its existing competency. This approach is commonly used in diversification strategies where a company seeks to expand its operations by entering new markets.

Leveraging Competencies Involves Taking a Distinctive Competency Developed by a Business