Which of the following statements concerning research and development is correct?
A) Exploratory research is more important than development research.
B) Development research is more important than exploratory research.
C) Exploratory research is directed toward commercialization of a new technology.
D) Development research advances basic science.
E) Companies with a strong record of internal new venturing excel at both types of research.

Question

Quizplus · Accepted Answer

Companies with a strong record of internal new venturing excel at both exploratory and development research. Exploratory research is focused on generating new ideas and concepts, while development research is focused on turning those ideas into tangible products or processes. Both types of research are important for successful innovation, and companies that are skilled at new venturing are able to effectively manage both types of research to bring new products and services to market.

Which of the Following Statements Concerning Research and Development Is