Which of the Following Accurately Describes GE's Ecomagination Initiative

Which of the following accurately describes GE's ecomagination initiative?

A) Ecomagination decreases the perceived value it creates for its customers while raising costs to produce and deliver "green" products and services.
B) Ecomagination decreases the perceived value it creates for its customers while lowering costs to produce and deliver "green" products and services.
C) Ecomagination increases the perceived value it creates for its customers while raising costs to produce and deliver "green" products and services.
D) Ecomagination increases the perceived value it creates for its customers while lowering costs to produce and deliver "green" products and services.