When a firm pursues a(n)_____,it sells the same products or services in both domestic and foreign markets.
A) domestic strategy
B) international strategy
C) differentiation strategy
D) localization strategy

Question

Quizplus · Accepted Answer

An international strategy is essentially a strategy in which a firm sells the same products or services in both domestic and foreign markets. It enables firms to leverage their home-based core competencies in foreign markets.

When a Firm Pursues A(n)_____,it Sells the Same Products or Services